We're a small UK product team building the tools we wished existed when we were running service businesses ourselves. Every product runs on one shared platform — secure, maintained, and supported by the people who built it.
Two products today — more on the roadmap. Each solves one operational problem deeply rather than trying to be everything.
The OS for service businesses
Lead capture, quotes, bookings, payments, and an AI sales assistant — one tool that replaces the patchwork most service businesses are stuck with.
Asset management for MSPs & facilities teams
Multi-site asset and stock tracking with role-based access, audit trails, and reporting — built for IT providers and facilities teams who outgrew spreadsheets.
Softwarem Ltd started in 2024 out of frustration. We were running a photo booth business and a small IT consultancy, and every off-the-shelf tool we tried to run them with was either too simple to be useful or too complicated to actually adopt. Pricing pages had four tiers and a "contact sales" button; onboarding was a PDF; roadmap requests went into a black hole.
So we started building the replacements ourselves — the ones we'd actually want to pay for. Quotem is the first, Assetem is right behind it, and we have a short list of others lined up. The common thread: practical software that does one job properly, priced fairly, built in the open, and supported by the same people who write the code.
We're intentionally small. Every feature ships through someone who has to own the support ticket when it breaks. Every pricing page is one we'd be happy to see ourselves. We're not trying to IPO — we're trying to make a dent in the quiet operational pain that runs service businesses in the UK.
Every product starts with software we wished existed when we ran service businesses ourselves.
Shared auth, billing, and data layer means every product inherits the same security, polish and support.
Data lives in UK/EU regions. We run a direct support line — no outsourced tickets.
You talk directly to the people building it. Feedback becomes features in days, not quarters.
We think the SaaS industry has, for a decade, made the same trade on repeat: ship more features, add more tiers, ratchet pricing, lock customers in. We're building Softwarem on the opposite bet.
Software for people who run businesses, not IT departments. Clear language, obvious buttons, no training required.
Everything you put in comes out. Export it, migrate it, delete it. No lock-in, no silent data hoarding.
No per-seat traps, no "contact us" sales games. Public pricing, plain invoices, easy cancellation.
Most features live the same week they get requested. The changelog is public and the feedback loop is direct.
Use one of our products, suggest a new one, partner with us, or just say hello. We read every email.
Softwarem Ltd · Registered in England & Wales · UK
